The global GPS tracker market is projected to grow dramatically over the next decade. On the surface, that growth appears to confirm what many already assume: more vehicles, more fleets, more tracking. But that assumption is outdated. The real story behind the GPS...
When Everything Matters, Not Everything Should Be Tracked the Same Way
Most assets never make headlines when they are working properly. They sit where they are expected to sit. They wait until they are needed. They quietly support operations without asking for attention. The trouble starts when one of those assets is not where it should...
Knowing Isn’t Control: Why Asset Intelligence Must Be Able to Act
Most organizations believe they have an asset visibility problem. They talk about blind spots, missing data, and delayed alerts. They invest in dashboards, reports, and notifications hoping that more information will reduce uncertainty. But visibility is rarely the...
From Knowing Where to Knowing What’s Next: The Quiet Shift Happening in Asset Tracking
For years, asset tracking has been framed around one simple question. Where is it? That question still matters, but it is no longer enough. The organizations pulling ahead are not just locating assets. They are learning from them. They are using asset data to reduce...
Long Life Asset Tracking: Why Endurance Matters More Than Pings
Most conversations about asset tracking still begin with the same question. How long does the battery last? It is a reasonable place to start. Early tracking deployments created real frustration when devices stopped reporting unexpectedly or required constant...
Beyond the Road: How Telematics is Rewiring the $2.6 Billion Future of Off-Highway Operations
The image of heavy industry has long been defined by sheer horsepower, diesel fumes, and the raw ability to move earth. For decades, success in construction, agriculture, and mining relied almost exclusively on the durability of the iron and the skill of the operator....
The Utilization Mirage: Solving the Scarcity Myth
The most expensive asset you own is the one that sits still. Every operations manager feels the pressure of scarcity. Job sites constantly scream for more equipment. Project managers hoard light towers and compressors just in case they might need them next week. The...
Building Without Blind Spots: How HoloTrak Helps Homebuilders Protect Progress and Stay Ahead of Risk
Homebuilding has always been a race against time, coordination, and uncertainty. Crews shift between communities. Deliveries show up early or late. Subcontractors rely on assets that do not always stay where they should. Appliances are placed inside unfinished homes...







