GPS asset tracking is the use of GPS technology to track assets, including vehicles, containers, trailers and more. The benefits of GPS asset tracking are many, including increased security, efficiency, and productivity. Asset tracking also helps companies prevent theft and tampering. By knowing where their assets are always, companies can be sure that they aren’t being misused or stolen.

What is GPS Asset Tracking?

GPS asset tracking is a method of monitoring the location of an asset using GPS satellite data. Assets can include anything from cars and trucks to shipping containers and even inventory items like pallets or crates. More uses for asset tracking devices are the following:

And so much more!

This technology allows users to monitor their assets in real time from any desktop or mobile Apple or Android device.

Practical uses for HoloTrak devices and solutions.

Here are just a few examples how GPS asset tracking provides numerous benefits:

• Waste Management: Companies mount asset trackers on containers to create a seamless indoor/outdoor asset management experience. This increases efficiency managing multiple pickups and deliveries, identifying the ideal routes, and ensuring billing accuracy while reducing time and effort on the part of administrative and operations staff. Detailed device reporting indicates if a container was tipped or moved allowing customer to verify precisely with transportation companies.
• Rental Equipment Companies: As organizations cope with the rising trend of equipment theft, they must also determine how to accurately manage, monitor, and improve rental equipment assets. Digital transformation and modern tracking systems allow companies to ensure that all rental equipment is best utilized, maintained, and protected.
• Boat Rental: Using custom geofences from HoloTrak, boat rental companies can send immediate alerts to customers when they are approaching shallow and rocky zones limiting potential vessel damage. If customers do return damaged watercraft, employees are able to provide verifiable proof the vessel entered a marked location along with showing the customer an accurate speed the watercraft entered the hazardous area. Implementing trackers reduces unauthorized usage of watercraft.  With HoloTrak software, automatic alerts are received when watercraft ignition is engaged for vessels not rented or during prohibited hours while docked.
• Agriculture: Long lasting asset battery trackers that withstand the offseason. The devices are configured for movement-based tracking similar to the hard-wired trackers and enter sleep mode when equipment sits idle helping conserve power and data usage. If equipment sits idle during the offseason, power is not drained from the machine and is ready to go when it is needed meeting customer expectations.
• Insurance Providers: Partnering with HoloTrak, insurance companies can take advantage of HoloFleet’s cloud and API infrastructure to develop a User Based Insurance program that meets their needs at a lower overall cost to develop. UBI programs offer many advantages to insurers, consumers, and society. Linking insurance premiums more closely to actual individual vehicle use or fleet performance allows insurers to more accurately price premiums. The use of telematics helps insurers more accurately estimate accident damages and reduce fraud by enabling them to analyze the driving data (such as hard braking, speed, and time) during an accident.

GPS Asset Tracking is Critical for Today’s Business Environment

Today’s business environment is highly competitive and GPS asset tracking is becoming increasingly critical. GPS asset tracking technology provides businesses with comprehensive insights into the real-time location and movement of their assets, allowing them to optimize their operations and maximize their efficiency. Holotrak is a leader in the GPS tracking industry and provides businesses with a comprehensive asset tracking solution that can help them take their operations to the next level.

The Benefits of GPS Asset Tracking Technology

GPS asset tracking technology offers businesses many benefits including increased visibility, improved asset utilization, greater security, and cost savings.

• Increased Visibility

GPS asset tracking gives business owners visibility into the real-time location and movement of their assets, allowing them to better monitor their assets and have a better understanding of their usage. This helps business owners make better decisions about asset management and ensure that their assets are being used optimally.

• Improved Asset Utilization

Businesses improve asset utilization with detailed information about their assets and how they’re being used. This allows businesses to identify potential areas for improvement and make changes to their asset utilization strategies to maximize efficiency.

• Greater Security

GPS asset tracking provides businesses with an added layer of security by allowing them to monitor their assets in real-time and respond quickly to any security threats or issues. This helps businesses protect their assets and reduce the risk of theft or loss.

• Cost Savings

Businesses save money using asset tracking that provides detailed data about their assets that can be used to reduce maintenance costs and improve asset performance.

Why Holotrak is the Best Choice for GPS Asset Tracking

Holotrak is a leader in the GPS tracking industry and provides businesses with a comprehensive GPS asset tracking solution. Holotrak’s GPS asset tracking solution offers businesses a variety of features that make it easy to track and manage their assets. Holotrak’s solution is easy to use and provides businesses with detailed data about their assets. This data can be used to track and manage asset utilization, identify potential areas of improvement, and make better decisions about asset management. Holotrak also provides businesses with an added layer of security by allowing them to monitor their assets in real-time and respond quickly to any security threats or issues. Holotrak’s GPS asset tracking solution also offers businesses cost savings by providing them with detailed data about their assets that can be used to reduce maintenance costs and improve asset performance.

GPS asset tracking technology is becoming increasingly important in today’s business environment and Holotrak is a leader in the GPS tracking industry. Holotrak’s GPS asset tracking solution provides businesses with an easy-to-use, comprehensive solution that offers a variety of features including increased visibility, improved asset utilization, greater security, and cost savings. If your business is looking for a GPS asset tracking solution, Holotrak is the best choice.

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